IN CONVERSATION WITH WINNIE PACKER.
Arlo: Tell us about yourself and The Hatchery.
Win: My name is Win and I am the creative behind the Hatchery! I live with my little family down by the beach on the beautiful South Coast of South Australia. Jesse, Archie (our pup) and I, have just welcomed our first little man Monty into the world and are absolutely smitten.
The Hatchery was born out of a love of creating and helping others bring their dreams to life. I always set out to create timeless, classic & unique designs that truly reflect the business or client.
Arlo: What is your favourite pastime
Win: Spending time down at the beach with my family and friends. Also gardening.. and apparently renovating!
Arlo: and a place you love to visit for inspiration?
Win: New places and anywhere in nature! I find that being placed in a new surrounding seriously gets the creative juices flowing. I also find that if i’m ever having a creative challenge or blank, taking a quick trip to the beach always seems to help!
Arlo: Describe your personal style
Win: Ooo I would say that I always try to keep it natural, classic and maybe with a hint of boho? if thats a thing?!
Arlo: How did the Arlo Archives come to life?
Win: My beautiful friend Nadia came to me one day and said that she had an idea. Fast track a couple of years and the incredible Arlo Archives. was born! I was so blessed to be asked by Nadia to help her bring her vision to life and of course I said yes! Working closely with her we created an elegant and timeless visual identity for Arlo that we felt reflected the brand and where it wanted to be taken. Last year I travelled over to visit Nadia in Bali to finalise all of the nitty gritty elements of the branding. We stayed at Sophia’s incredibly stunning villa, which proved to be the perfect creative working space!!
Arlo: What was the most surprising element through the whole process?
Win: Seeing the passion and love that has been poured into the business from the girls. Also witnessing it come to life and following along their journey has also been incredible.
Arlo: Best advice you ever received
Win: My dad once told me that if you do what you love and are passionate about, then you will never work a day in your life!
Arlo: Whats next for you and The Hatchery.
Win: In a couple of months once Monty is a little older and has a bit more of a routine (sleep deprivation has hit hard), The Hatchery will return from Mat leave and be back in action! I have a few extremely fun projects lined up for when I’m back which I’m so excited for. I’ve also been working on a little something in the background.. so watch this space! Xx